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PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities.

Media Training Boot Camp: Control Your Message to Get the Quotes You Want
Proactive planning — with a specific message — is the only way to go into a media interview. Be prepared for every media opportunity facing you, your clients and your company.
Writing That Sells — Products, Services and Ideas: Reach Reluctant Readers
Learn useful tactics that will help you develop distinctive content that reaches and appeals to your target audience. Master a seven-step system for making every piece you write easier to read and understand.
Writing That Sells — Products, Services and Ideas: Reach Reluctant Readers
Learn useful tactics that will help you develop distinctive content that reaches and appeals to your target audience. Master a seven-step system for making every piece you write easier to read and understand.
PR Boot Camp: Key Concepts and Techniques of Effective Public Relations
Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues facing the profession.
Social Media and New Media PR Boot Camp: Learn Social Media Strategies for Effective Public Relations
Learn the ins and outs of blogging, podcasting, RSS, YouTube, Facebook, Twitter, online newsrooms and other social media. Gain hands-on experience through step-by-step exercises using new media tools and services.
Media Training for Media Trainers: Improve Your Effectiveness as a Media Coach and Trainer
Learn to avoid the training pitfalls that put off executives and leaders, and how to energize and focus spokespeople. Hear about in-depth scripting and a content development process that controls interviews and audiences.
Create Snappy Sound Bites: How to Write Moving Quotes and Memorable Quips
Write attribution like a pro, and use some simple tricks that will give your writing polish and authority. Avoid over-quoting, hiccup quotes and an irritating “bumpety-bump” formula that lulls your readers to sleep.
Survey Tips and Traps: Best Practice Techniques for Developing and Conducting Actionable Surveys
Learn straightforward, practical ways to get the most out of the research you conduct, with the least amount of time and money needed to benefit from the findings. Hear how to report research findings in ways that are meaningful to management.
Writing for Social Media: How to Write Blog Postings, Tweets and Other Status Updates
How can you make your blog posts more personable? Discover how to make your blog postings, tweets and other status updates more relevant, valuable and interesting to your readers.
Writing for Social Media: How to Write Blog Postings, Tweets and Other Status Updates
How can you make your blog posts more personable? Discover how to make your blog postings, tweets and other status updates more relevant, valuable and interesting to your readers.