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AIGA, the professional association for design, is the place design professionals turn to first to exchange ideas and information, participate in critical analysis and research and advance education and ethical practice.

  • Case study: Alimentando el Futuro

    A campaign designed for NGO Nutre Hogar helps raise awareness and funding to combat the childhood malnourishment epidemic in rural Panama.



  • Design Reading: A Brand-new Conversation on AIGA.org
    What role does memory play in design? Book-inspired questions like this one, sparked by Joshua Foer’s Moonwalking with Einstein, are at the heart of Design Reading, an ongoing online dialogue about the influence of reading in our work.

  • Designing for Social Change: Stumbles to Strategies
    Andrew Shea, author of Designing for Social Change, highlights four strategies that will help you better navigate your next social-impact project.

  • A Commitment to Design’s Future
    Nathan Shedroff, chair of the MBA in Design Strategy at California College of the Arts, reflects on AIGA’s history and why now is the time to advocate for both substance and style.

  • Video: AIGA medalist Robert Vogele
    Robert Vogele was awarded the 2011 AIGA Medal in April 2012 at “Bright Lights: The AIGA Awards” in New York City.

  • Video: AIGA medalist Armin Hofmann
    Armin Hofmann was awarded the 2011 AIGA Medal in April 2012 at “Bright Lights: The AIGA Awards” in New York City.

  • Justified and Unjustified: AIGA competitions 2012

    AIGA executive director Ric Grefé comments on recent conversations about AIGA’s role and the criteria for its 2012 “Justified” competition, inviting members to join the discussion, share ideas and make recommendations.



  • Mastering the Creative Brief
    Aquent, AIGA’s official sponsor for professional development, provides advice on why creative briefs are important, what they should include and the steps necessary for making them effective.

  • Video: Bob Calvano
    In his affinity session at “Pivot: AIGA Design Conference,” Bob Calvano, creative director at Merck, shared his firsthand experience of how he turned a request to “hang a few pictures” into a new global-service offering that is getting the attention of the C-suite and winning industry awards.

  • Don’t Be a Victim of Copying
    Copyright law provides protection to designers, but like most trips to a new place, it requires you learn a few local customs and words of a new language to get the most from it.